A 2-month collab that outperformed expectations by 3x!
Project Overview
Partnership Agreement: 6 Reels over 2 months, AeroPress ships product to the YourCoffeeDude (YCD) team, YCD does the rest.
Initial Situation: AeroPress as an already well-known brand in the coffee space wanted a reliable way to get more eyeballs on their organic social channels.
Goal: Create a repeatable & viral content series that shows AeroPress as a premium brand and their products in use.
Our Approach: Creating high-quality recipes while keeping the "made-at-home" look. Showcase the different functions of the AeroPress through different & interesting recipes. Inspire people to make their own recipes at home using the AeroPress.
Results: 1,432,000 views (avr. per video: ~232,000 views); 48,097 likes overall (avr. per video ~8000 likes)
